CKPC Student Brands were established as a proofing ground and training platform for student team entrepreneurship. They have been proven to be effective in hands-on training on cash flow management, human resources management, asset management, service and leadership, teamwork, and knowledge integration.
Since the establishment of the first student brand in 2017, CKPC has gradually established a brand management model. A brand belongs to the College and is managed by a student team. Excess cash flow may be used for equipment maintenance and improvement, for benefits to the CKPC community, and for charitable purposes.
Before the brand managers graduate, they will pass the brand to the next generation, along with the materials, equipment and cash surplus belonging to the brand. The student team not only learns many practical skills beyond the classroom, but also provides services to the CKPC and UM community.