The purpose of student brands inside the College is to create a low-risk environment, so that entrepreneurial students can provide services to college students and hone their team entrepreneurship.
Since the establishment of the first student brand in 2017, CKPC has gradually established a brand management model. The brand belongs to the College and is managed by the student team. Their cash surplus is mainly reserved for operation maintenance and service expansion. Before the brand managers graduate, they will pass on the brand to the next generation, along with the materials, equipment and cash surplus belonging to the brand. The student team not only learns many practical things beyond the classroom, but also provides services for the CKPC and UM community.